Future Research Directions in International Marketing - September 10, 2020
Publish Date: Monday, August 31, 2020
This is an IBC co-sponsored event with GSU-CIBER. In this virtual webinar, you will hear the perspectives of Professor Kelly Hewett, the current Editor-in-Chief of the Journal of International Marketing, and Professor S. Tamer Cavusgil, the Founding Editor-in-Chief,...
IBC and the Michigan Economic Development Corporation
Publish Date: Thursday, August 27, 2020
The International Business Center has extended its contract with the Michigan Economic Development Corporation for its tenth year as the Regional Export Network (REN) host to assist Michigan businesses in their efforts to expand globally. This contract...
Publish Date: Wednesday, August 26, 2020
AIB/IBC staffer and journal editor, Anne Hoekman, shares that JIBP has begun publishing a new series on COVID-19 and International Business Policy. Please view series in link.
An Inside Look into MSU's Epicenter for International Business
Publish Date: Tuesday, August 11, 2020
The IBC was featured in an article in the Broad Weekly. The full article can be accessed in the link.
2020 Market Potential Index (MPI)
Publish Date: Tuesday, August 11, 2020
The 2020 MPI is out. This benchmark study is used to measure the market potential of the 97 largest economies and provide guidance to U.S. companies that are looking to expand into international markets.
