Global Business Club of Mid-Michigan
Wednesday, May 6, 2020
Small and Medium Size Business Toolkit for Brand Protection: Why it's important for SMEs to protect their brands
Dr. Jay P. Kennedy is an Assistant Professor jointly appointed to the School of Criminal Justice and the Center for Anti-Counterfeiting and Product Protection. In this role he is actively involved in research, education, and outreach efforts that focus on external partners including corporations, industry associations, and law enforcement agencies. Together with his team of researchers, Dr. Kennedy has developed a toolkit designed for small business owners to proactively address intellectual property (IP) concerns with limited budgets. His other current research explores managerial and organizational responses to employee theft within small and medium enterprises, the incarceration and post-incarceration experiences of white-collar offenders, the sale of counterfeit goods on the Internet, and the structure of occupational pharmaceutical counterfeiting schemes. Dr. Kennedy’s work has been published in a number of outlets, including American Behavioral Scientist, Criminal Justice Review, Journal of Crime and Justice, Journal of Financial Crime, Security Journal, and Victims and Offenders.