Global Business Club of Mid-Michigan
Friday, December 02, 2016
What to Consider When Considering a Trade Show: Making the Most of International Trade Show Participation
Laura has 25+ years of international business experience, including marketing, product development, and trade partnerships. Ten years of hands-on business activity in China, Taiwan, and Hong Kong gave Laura an early appreciation for the value of cultural respect and doing business in foreign markets. The next ten years shifted from consumer goods toward a focus on trade compliance and international logistics. Taking on multiple positions within her corporate career, she was also responsible for deepening relationships with branch offices in Brazil and the Netherlands. Starting in 2011, Laura served the State of Michigan for four years as a consulting advocate for international trade and economic development. Laura has been on the forefront of developing and leading Michigan businesses on trade missions all over the world. Currently owning and operating SPROUTwide LLC, Laura is helping businesses develop international footprints and assisting them in increasing international expertise. Laura holds a degree from Central Michigan University and is a NASBITE Certified Global Business Professional.