Image for Global Business Club of Mid-Michigan: Export 101: Opportunities in Exporting for Small Businesses & Start-ups


Tuesday, March 22, 2016


Speaker Elena Stegemann, Director of International Business, NuStep

This event will cover the basic concepts in exporting--from doing research to select your target market, how to best take advantage of international trade shows, and method of entry to the logistics and legalities of shipping your product overseas and getting paid. This session will offer a wealth of information to those considering or new to exporting, as well as some tips and ideas for those already in the export game. A portion of the morning will include group discussion, as well as time for questions and answers. Jade Sims, Trade Specialist at the MSU International Business Center, will lead the morning program. Zara Smith, Export Program Manager at Michigan Small Business Development Center, will focus on the export assistance offered by SBDC to its clients, most notably the search engine optimization (SEO) services and other helpful information for selling online. Our luncheon keynote will be provided by Elena Stegemann, Director of International Business at NuStep, a fast-growing exercise equipment company with outstanding international success.

The Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.


MSU Henry Center