Global Business Club of Mid-Michigan: Competing Strategically in the Global Marketplace
Thursday, April 30, 2015
Speaker Tomas Hult, PhD, Professor of Marketing & Supply Chain Management
Most companies engaging in the global marketplace assume that they should globalize at least certain parts of their strategy and organization. But globalizing, in the sense of spreading activities around the globe, is not enough. Companies also need to be globally integrated and coordinated, which means that they need to use globally coherent strategies, operate global networks, and maximize profits on a global basis. Global Business Club is pleased to present our April program in conjunction with the MSU Executive MBA program. This day-long program will bring together industry experts and businesspersons of global expertise to explore global strategies for success utilized by firms of all sizes. This will be a must-attend event; space is limited.
The Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.
MSU Henry Center for Executive Development