Upcoming Events

Thursday, April 30, 2015

Competing Strategically in the Global Marketplace

Event Flyer
9:00 AM - 5:00 PM
Tomas Hult, PhD, Professor of Marketing & Supply Chain Management
35.00 Regular
15.00 Student

Most companies engaging in the global marketplace assume that they should globalize at least certain parts of their strategy and organization. But globalizing, in the sense of spreading activities around the globe, is not enough. Companies also need to be globally integrated and coordinated, which means that they need to use globally coherent strategies, operate global networks, and maximize profits on a global basis. Global Business Club is pleased to present our April program in conjunction with the MSU Executive MBA program. This day-long program will bring together industry experts and businesspersons of global expertise to explore global strategies for success utilized by firms of all sizes. This will be a must-attend event; space is limited.


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