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Cavusgil receives research award from American Marketing Association

Publish Date: Thursday, August 7, 2003

S. Tamer Cavusgil, the John William Byington Endowed Chair in Global Marketing for the Eli Broad College of Business at Michigan State University and his former PhD student, Shaoming Zou, now an associate professor of international marketing at the University of Missouri-Columbia, have been given the American Marketing Association's 2003 Excellence in Research Award. The award recognizes the author(s) of an outstanding article published within the last 10 years that significantly influenced the direction of research and practice in international marketing. Cavusgil and Zou received the award for their 1994 article titled "Marketing Strategy - Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures," published in the Journal of Marketing. The article, which appeared in the Volume 58, Number 1 (January 1994), issue of this leading journal provided insights into successful export marketing by U.S. firms and formulated new research directions. Cavusgil is director of the Broad School's PhD Programs in Marketing and International Business and director of the Michigan State University Center for International Business Education and Research (MSU-CIBER), one of 28 similar, university-based centers throughout the country funded by the U.S. Department of Education. Zou serves on the editorial review board of the Journal of the Academy of Marketing Science, Journal of International Marketing, and Advances in International Marketing. A formal presentation of the award will be made during the 2003 AMA Summer Educators' Conference in Chicago on August 17, 2003.