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MSU-CIBER Releases latest EMPI Index: Hong Kong, China and South Korea are most attractive emerging markets

Publish Date: Friday, February 17, 2006

The Broad School’s Center for International Business Education and Research (MSU-CIBER) has just released its annual market potential index for emerging markets (EMPI), available at The 2006 update of the EMPI features Hong Kong and Singapore at the top of the most attractive emerging markets (EMs) again. China has been steadily climbing up in the index and now ranks third in the release. Ranking as the fourth most attractive export market is South Korea. At the other extreme are South Africa, Venezuela and Columbia, all suffering from an extended economic recession. Central European countries — Hungary, Czech Republic and Poland – also climbed up in the rankings, occupying 6th, 7th, and 8th. The index, which has been published annually by MSU-CIBER since 1995, provides a scorecard in terms of the export market potential each of these countries represents. It is based on a broad range of market potential indicators (including market size, market growth rate, market intensity, market consumption, commercial infrastructure, economic freedom, market receptivity, and country risk) to determine the attractiveness of 24 countries with emerging markets. Emerging Markets are generally considered to be among the fastest growing economies in the world. They also represent the countries which have embarked upon a substantial transformation of their economies. All are engaged and rapid industrialization, modernization, and privatization. Today, these countries constitute approximately 80 percent of the global population. Their remarkable economic expansion has provided much of the fuel for the most recent phase of globalization. According to lead researcher Tunga Kiyak, companies use the EMPI in several ways. "The rankings provide an objective basis for prioritizing these countries in the process of planning international market expansion," he explained. "The on-line EMPI rankings are interactive, so users can rank EMs on the basis on any of the eight dimensions making up the overall index." Kiyak, who also serves as the managing director of the Academy of International Business headquartered at the Broad School, noted that managers can also choose to modify the assigned weights in order to fit the unique drivers of their own industry. "Companies in the food and telecommunication equipment industries, for example, may attach different weights to say, market size," he said. "Similarly, managers may add additional indicators that are not currently in the MSU-CIBER EMPI as a way of refining the tool for greater precision, or they may add countries to the analysis beyond the 24 EMs that are highlighted by MSU-CIBER." Organizations interested in customizing the EMPI can contact S. Tamer Cavusgil, the John William Byington Endowed Chair in Global Marketing for the Eli Broad College of Business and Executive Director of MSU-CIBER (International Business Center) at (517) 432-4320 or