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Marketing associate professor named JIM editor

Publish Date: Wednesday, February 21, 2007

David Griffith, Associate Professor of Marketing, has been named editor of the Journal of International Marketing. His three-year term begins July 1, 2007.

"The Journal of International Marketing focuses on international marketing strategy issues relevant to marketing academics and practitioners," Griffith says. "I believe that there is great potential for JIM in bridging the gap between theory and practice. It is my hope that JIM will address innovative international marketing issues that can not only broaden the field's boundaries but truly influence the direction of the field of marketing."

Griffith's main area of interest is marketing strategy. He has published more than 70 journal articles, and a recent study examining the leading six international business journals from 1996 to 2006 ranked Griffith within the leading five scholars in terms of publication productivity.

Griffith previously taught at the University of Hawai'i at Manoa, Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, University of Oklahoma and Kent State University. He received his Ph.D. and MBA from the Kent State University Graduate School of Management. He is an active member of the American Marketing Association and the Academy of International Business, and he serves on the editorial review boards for Journal of International Business Studies, Journal of World Business and Journal of International Marketing.