In this monthly feature highlighting faculty expert knowledge relating to current business news, S. Tamer Cavusgil, the John W. Byington Endowed Chair in Global Marketing at the Broad School, explores the imperative to engage in global marketing, as well as some of the research tools and other resources companies can use to facilitate their participation in international business. Key among these decision-making tools is his Emerging Markets Potential Index (EMPI). Visit http://spartanpodcast.com for the full 33 minute interview.