American Marketing Association: Eighteenth Faculty Consortium on International Marketing
Saturday, July 11 - 15, 1998
DescriptionGiven the growing importance of international, comparative and cross-cultural expertise in both teaching and researching marketing, the 1998 AMA Faculty Consortium will be devoted to International Marketing. The overall objective of this professional development event is to enhance the international competence of those marketing faculty who are planning or are already teaching and researching in international marketing.
Kellogg Hotel and Conference Center, Michigan State University, East Lansing, Michigan