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Image for Global Business Club: Making the Most of International Trade Shows & Trade Missions: How to Improve Your ROI

Date

Friday, December 2, 2016 9:00 AM - 11:00 AM

Description

Participation in an international trade show or trade mission is the best way to see a potential market first-hand while making contact with serious potential clients from around the world. Is your company ready? Learn: • How to identify opportunities as well as hurdles • What resources are available to help with research and pay for international marketing expenses • Preparation of a list of key action items to be completed before and after trade show participation • Which upcoming trade missions are being organized for Michigan companies

Location

Ann Arbor SPARK-330 E. Liberty, Ann Arbor

Website

global.broad.msu.edu

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