Publications
Advances in International Marketing: Michigan State University Contributions to International Business and Innovation
Publication Date: Thursday, January 01, 2009
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
Benchmark Study on International Business Education at Community Colleges
Publication Date: Wednesday, October 01, 2008
In this Benchmark Study, data from 428 of the 1,195 community colleges in the U.S. provide answers to a multitude of questions regarding international business education (858 faculty and administrators participated in the study). A newly created IBEX score (International Business Education Index) provides benchmarks for community colleges. It consists of five "pillars" that are critically important to strategically implement international business education programs and activities. The pillars are: Strategic Commitment, Program Offerings, Organizational Infrastructure, Funding, and Investment in Faculty. The study was conducted by Michigan State University and Lansing Community College with funding from a Title VIB
grant by the U.S. Department of Education.
Market Potential Index for Emerging Markets - 2008
Publication Date: Wednesday, April 30, 2008
The focus of this study is ranking the market potential of 27 countries identified as an "Emerging Market" by The Economist magazine. The index, which has been published annually on globalEDGE by MSU-CIBER since 1995, uses a number of market growth indicators to determine the attractiveness of emerging markets. The on-line, interactive rankings allow users to rank emerging markets on the basis of any of the eight dimensions comprising the
globalEDGE Business Review - Volume 1
Publication Date: Wednesday, September 05, 2007
gBR Overview: The objective of gBR is to be your source for cutting-edge global business knowledge. The main target audience is business executives. gBR articles are distributed to 31,608 people in the gE Network, featuring a new article monthly. Each article is also available FREE to the millions of users of the globalEDGE website. No other journal in international business has gBR’s reach and visibility.
globalEDGE Newsletters
Publication Date: Wednesday, January 31, 2007
The globalEDGE team at MSU-CIBER has been publishing a monthly newsletter since February 2002. Each issue includes an in-depth look at a featured country, current international business news, information on recent additions to the globalEDGE website, and other international business content. All issues are available in an archive.
Market Potential Indicators Rankings
Publication Date: Monday, January 01, 2007
The focus of this study is ranking the market potential of 27 countries identified as an "Emerging Market" by The Economist magazine. The index, which has been published annually on globalEDGE by MSU-CIBER since 1995, uses a number of market growth indicators to determine the attractiveness of emerging markets. The on-line, interactive rankings allow users to rank emerging markets on the basis of any of the eight dimensions comprising the overall index, thus allowing for extensive customization.
Business Language Packets for High School Spanish, German and French
Publication Date: Thursday, October 05, 2006
This series of packets on business-related topics was developed for advanced high school language learners. While "business language" courses have proliferated at the college and university levels for the past 25 years, the interest in business language has not been as vigorous at the high school level. Those who teach business language in post-secondary settings have been invigorated by the natural compatibility of business-related topics with students' interests in careers and the world of work. It seems only natural, therefore, that high school students would be equally attracted to the content presented in business language classrooms. We partner with CLEAR - The Center for Language Education and Research at MSU.
Critical Incidents and Intercultural Communication in Business
Publication Date: Friday, September 22, 2006
Although intercultural communication should be central to business language education because it serves as the context within which all aspects of international business take place, it is not a significant component of most business language programs. A need exists for cultural learning components for business language courses that are based on a solid foundation in intercultural communication. CLEAR''s Introductory Business CD-ROM-German includes videotaped interviews with American business professionals (in English) who have had significant interactions with the target culture. These interviews provide case studies based on intercultural communication theory. Following the "critical incident" framework of Richard Brislin and colleagues, students navigate the cultural waters of business environments through activities inviting critical reflection and alternative explanations of behaviors. MSU CIBER and CLEAR propose to create business culture learning materials for Korean, Chinese and Russian using an earlier template.
Facilitating Connections to International Business: A Guide for Foreign Language Educators
Publication Date: Thursday, September 01, 2005
This volume is directly related to the experiences of Patricia Ryan Paulsell while giving local, regional, and national workshops and presentations implementing business language programs. In addition, Cate Brubaker, who has received a ph.d in German, shares her views on intercultural communication during her work on CLEAR/CIBER.
Study Abroad Programs in Business Schools: Issues and Recommendations by Leading Educators
Publication Date: Tuesday, January 01, 2002
Study abroad is an effective way to accomplish internationalization of faculty and
students; however, there are many challenges relating to study abroad that need to be resolved. The
underlying rationale for study abroad is evolving, as are the anticipated outcomes for students studying
abroad. Moreover, there is no single source of information about study abroad and best practices relating
to study abroad. As a response to these challenges, more than sixty faculty and administrators from
business and other disciplines gathered in East Lansing to share their perspectives and experiences and
brainstorm about solutions to issues surrounding study abroad.
2004 Frontiers Booklet (released 8/2006)
Internationalizing the Business Education:
A Field Guide
Second Edition
Doing Business in Emerging Markets: Entry and Negotiation Strategies by S Tamer Cavusgil
: Michigan State University, Pervez N Ghauri : University of Manchester Institute
of Science and Technology, Milind R Agarwall : Logistics Corporation of India, Mumbai
ISBN 0761913742 & 0761913750
Internationalizing Doctoral Education in Business - Book of Essays, 1997
Internationalizing Doctoral Education in Business - Summary Report, 1995
Internationalizing Business Education - Book of Essays, 1993
Internationalizing Business Education - Summary Report, 1992
